People won’t watch an hour…

But they’ll watch a 30-second clip.

If it makes them laugh, you’ve got them.

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A quick chat about how attention spans feel shallower nowadays and why short-form keeps winning.

Shorts feed “TikTok brain,” making it easier to commit to a 30-second clip than a full hour.

If the clip lands a laugh, it can pull viewers into the longer content.

- Attention spans feel shallower “nowadays” - Shorts cater to “TikTok brain” habits - Many people won’t sit through an hour-long video - A 30-second clip is an easier commitment - A laugh can be the hook that draws viewers into longer content

Watch next: - New Year, Same Edge: https://www.youtube.com/watch?v=oO8SeA7D5go

Playlists: - Echoes of the Past, Voices of the Future: https://www.youtube.com/watch?v=04UfIpTrhrM&list=PLnT4dxZXfraUVoI6-KIHHDWg2pId9stm9

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