Costco feels like the ultimate money-saver...

So why does it still make you spend more?

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Costco can feel like a place you go to go bankrupt—even when the deals are real.

Something can be cheaper, on sale, and still end up more expensive once you’re at checkout.

- Why “good deals” can still lead to a higher total bill - How “on sale” and “cheaper” can mask overall spending - The difference between a lower unit price and spending less overall - Why Costco can be cheaper—and still more expensive

Watch next: - New Year, Same Edge: https://www.youtube.com/watch?v=oO8SeA7D5go

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